HYPECITY IS NOW HYPHAUS

Founded in 2017 as Hypecity, the brand began by bringing streetwear and global fashion culture to Malaysia. Over the years, it evolved from a product-driven retailer into a taste-driven curator, laying the foundation for what would become Hyphaus. In 2026, Hypecity was rebranded as Hyphaus, marking a shift from trend-focused retail towards a stronger focus on curation, culture, and community.